Comments on: Silence and the Consequences http://blog.channelsignal.com/index.php/2009/02/silence-and-the-consequences/ Wed, 18 May 2011 13:30:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Paul Kirwin http://blog.channelsignal.com/index.php/2009/02/silence-and-the-consequences/comment-page-1/#comment-101 Paul Kirwin Fri, 10 Jul 2009 13:45:21 +0000 http://www.channelsignal.com/?p=377#comment-101 Tom, I couldn't agree with you more. "direct to consumer" communications is viral, and can explode given the right circumstances. The national dialogue is a powerful tool anymore and soon it will be the center of corporate marketing. Tom, I couldn’t agree with you more. “direct to consumer” communications is viral, and can explode given the right circumstances. The national dialogue is a powerful tool anymore and soon it will be the center of corporate marketing.

]]> By: Tom Kelly http://blog.channelsignal.com/index.php/2009/02/silence-and-the-consequences/comment-page-1/#comment-91 Tom Kelly Wed, 01 Jul 2009 05:46:47 +0000 http://www.channelsignal.com/?p=377#comment-91 Interesting commentary. I'm a died in the wool (no pun intended) fan of SmartWool products. I thought of myself when reading the part about wearing the socks outside without shoes. But, they FEEL as durable as shoes! I have this little PowerPoint slide I use a lot that shows how critical "direct to individual consumer" communications is today in building advocates. And there's no better an advocate than one that has been converted. Interesting commentary. I’m a died in the wool (no pun intended) fan of SmartWool products. I thought of myself when reading the part about wearing the socks outside without shoes. But, they FEEL as durable as shoes!

I have this little PowerPoint slide I use a lot that shows how critical “direct to individual consumer” communications is today in building advocates. And there’s no better an advocate than one that has been converted.

]]> By: Paul Kirwin http://blog.channelsignal.com/index.php/2009/02/silence-and-the-consequences/comment-page-1/#comment-13 Paul Kirwin Tue, 24 Feb 2009 14:53:02 +0000 http://www.channelsignal.com/?p=377#comment-13 Beck, I hope that SmartWool re-engages with you. I, like you, am a fan of SmartWool socks and clothing. Keep inviting the company to participate. They have everything to gain. Good luck. Paul Beck,

I hope that SmartWool re-engages with you. I, like you, am a fan of SmartWool socks and clothing. Keep inviting the company to participate. They have everything to gain.
Good luck.

Paul

]]> By: Paul Kirwin http://blog.channelsignal.com/index.php/2009/02/silence-and-the-consequences/comment-page-1/#comment-12 Paul Kirwin Tue, 24 Feb 2009 14:46:52 +0000 http://www.channelsignal.com/?p=377#comment-12 Matt, Thanks. Being one of the better cameramen in the film industry, your comments are always valuable and helpful. Went to your site. Looks great. Keep up the good work. Paul Matt, Thanks. Being one of the better cameramen in the film industry, your comments are always valuable and helpful. Went to your site. Looks great. Keep up the good work.
Paul

]]> By: Beck Tench http://blog.channelsignal.com/index.php/2009/02/silence-and-the-consequences/comment-page-1/#comment-11 Beck Tench Mon, 23 Feb 2009 20:40:28 +0000 http://www.channelsignal.com/?p=377#comment-11 Great post, Paul. Thanks! Some of our biggest opportunities to impress customers come out of negative situations. I was hoping that someone from Smartwool would participate in my Darn Tough sock giveaway (and make a prediction of whether or not they think their socks will last the year). Great post, Paul. Thanks!

Some of our biggest opportunities to impress customers come out of negative situations.

I was hoping that someone from Smartwool would participate in my Darn Tough sock giveaway (and make a prediction of whether or not they think their socks will last the year).

]]> By: Matthew WIlliams http://blog.channelsignal.com/index.php/2009/02/silence-and-the-consequences/comment-page-1/#comment-10 Matthew WIlliams Mon, 23 Feb 2009 18:55:09 +0000 http://www.channelsignal.com/?p=377#comment-10 Paul, Great story and excellent example of how powerful the individual can be these days via the web and blogging. You were ahead of the curve and saw this coming, (and that's why your companies are successful) and now I understand this. It will be interesting to see what Smartwool's next move will be. I'm sure you will keep us posted. Thanks Paul... Matt Paul,

Great story and excellent example of how powerful the individual can be these days via the web and blogging. You were ahead of the curve and saw this coming, (and that’s why your companies are successful) and now I understand this.

It will be interesting to see what Smartwool’s next move will be. I’m sure you will keep us posted.

Thanks Paul…

Matt

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