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	<title>Comments on: There is no &#8230;.</title>
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		<title>By: Paul Kirwin</title>
		<link>http://blog.channelsignal.com/index.php/2010/02/there-is-no/comment-page-1/#comment-290</link>
		<dc:creator>Paul Kirwin</dc:creator>
		<pubDate>Sat, 13 Feb 2010 17:02:50 +0000</pubDate>
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		<description>Well written Brad. The skill set is changing. I don&#039;t know about you, but every day I am looking at new tools to make me faster and more efficient in new media. Tiring, yes. But, critical to me being considered a professional in this space. 
So, combining my point with yours..You better embrace change and by doing that you will begin the learning curve necessary to being valuable in the marketplace. 
Again, thanks for the great comment.</description>
		<content:encoded><![CDATA[<p>Well written Brad. The skill set is changing. I don&#8217;t know about you, but every day I am looking at new tools to make me faster and more efficient in new media. Tiring, yes. But, critical to me being considered a professional in this space.<br />
So, combining my point with yours..You better embrace change and by doing that you will begin the learning curve necessary to being valuable in the marketplace.<br />
Again, thanks for the great comment.</p>
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		<title>By: Brad Werntz</title>
		<link>http://blog.channelsignal.com/index.php/2010/02/there-is-no/comment-page-1/#comment-288</link>
		<dc:creator>Brad Werntz</dc:creator>
		<pubDate>Fri, 12 Feb 2010 23:50:42 +0000</pubDate>
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		<description>Great post, Paul. 

The other point to make along with the AND notion is this: It ain&#039;t going to get any easier. 

People may as well start learning how to do this stuff, now. The skill-sets that people will need (to do PR, Marketing, Sales) in five years will be based upon practices that are being defined NOW. 

For those who don&#039;t &quot;get it&quot; - or who don&#039;t believe - by the time it becomes a necessity to keep a job you won&#039;t know how to do it. But the recent college graduate will be doing it like second-nature.

Get on it! No waiting. Come on in, the water&#039;s fine...</description>
		<content:encoded><![CDATA[<p>Great post, Paul. </p>
<p>The other point to make along with the AND notion is this: It ain&#8217;t going to get any easier. </p>
<p>People may as well start learning how to do this stuff, now. The skill-sets that people will need (to do PR, Marketing, Sales) in five years will be based upon practices that are being defined NOW. </p>
<p>For those who don&#8217;t &#8220;get it&#8221; &#8211; or who don&#8217;t believe &#8211; by the time it becomes a necessity to keep a job you won&#8217;t know how to do it. But the recent college graduate will be doing it like second-nature.</p>
<p>Get on it! No waiting. Come on in, the water&#8217;s fine&#8230;</p>
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