It surrounds every company,

penetrates every communication device.

Employees listen,

and decide if they want to reply.

.

You text, phone message or email.

Get the recorded message, the auto reply.

You need answers to fullfill the request.

Time passes; the communication link dies.

.

And months later you get the frantic call.

We’ve had a meeting

Be here tomorrow,

we’ll meet down the hall.

.

More responsive, more mobile, companies said.

But the answering machine, email, and text

have become tools of defense,

where much goes unread.

.

So, I have a question for you.

When there is a crisis,

and a critical message doesn’t get through.

Who pays the price?

Who looks like the fool?