Comments for Channel Signal

Comment on Consumers Buy from Cause-Related Companies by Paul Kirwin

Paul Kirwin — Wed, 18 May 2011 13:30:30 +0000

Thanks for your kind words. It takes work, but it is worth it.

Comment on South Butt, Part Two by Paul Kirwin

Paul Kirwin — Sun, 27 Feb 2011 18:01:45 +0000

Jim, Good to hear from you. Just to clarify, The South Butt was a conflict between South Butt and The North Face.
Univarsity and Nike now have the conflict. You probably already knew this, but I was a little confused by your response.
And, like you, I now doubt that any large company is willing to sacrifice any brand equity for the benefit of small companies.
Small companies have a lot of new tools to compete, mostly in new media. There are many ways for
a young company to get its message out. And if some want to take on 800 pound gorillas, well, they better know what they are doing.
Protection of brand equity is a bed-rock principle for many of these large companies.

Comment on South Butt, Part Two by James Moss

James Moss — Sun, 27 Feb 2011 01:48:26 +0000

I always hoped that Nike’s actions with South Butt and now Univarsity was done intentionally to help promote small companies.

OK, naive. But I thought that ideas was better than thinking Nike was that dumb!

Comment on With or Without Your Company by Paul Kirwin

Paul Kirwin — Thu, 03 Feb 2011 14:06:13 +0000

Thanks Lillia. Appreciate the kind words.

Comment on Listening to the Crickets by Paul Kirwin

Paul Kirwin — Tue, 01 Feb 2011 04:30:21 +0000

Great information David. Never knew this. Will read the article. Thanks.

Comment on You Tube for Your Brand? Really. by Paul Kirwin

Paul Kirwin — Tue, 01 Feb 2011 04:28:30 +0000

Thanks. Glad you are reading the blog.

Comment on Listening to the Crickets by dvdsweeney

dvdsweeney — Fri, 07 Jan 2011 16:57:25 +0000

An interesting addendum to this is Forrester’s “Social Technographics Ladder”.

23% – 33% of consumers create content online. The category is segmented by creators, conversationalists and critics. Given that a small percentage of a company’s customers are creating content it’s important to know what the other 70%-80% are taking in – and play a more active role in shaping / facilitating / engaging with what’s being said.

http://blogs.forrester.com/jackie_rousseau_anderson/10-09-28-latest_global_social_media_trends_may_surprise_you

Comment on When the Funnel Becomes the Bucket by Stephen Ovalle

Stephen Ovalle — Tue, 04 Jan 2011 13:55:29 +0000

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Comment on Window to the World by Paul Kirwin

Paul Kirwin — Thu, 02 Dec 2010 03:15:58 +0000

Thank you Handyman. Appreciate the nice comment.

Comment on Window to the World by scituate handyman

scituate handyman — Tue, 30 Nov 2010 16:07:43 +0000

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